by Cheryl PowersÂ
The answer can be found in one thing: predictable future business. In other words, how much each business is likely to grow in the future. We call this, growth potential.
Whether you're negotiating with a lender for working capital, considering a merger or acquisition, funding your buy/sell agreement, or determining the per-share value of your ESOP, underst...
by Cheryl Powers
"Nothing happens until somebody sells something."
That makes getting sales recruitment right one of the single most important things a company must do to grow. And it's not easy - for many reasons. Not the least of which is that even a terrible salesperson is probably better at controlling the interview than you are. They've done it more and they will focus all of their energy on telling you all the things that make you want to believe that they'd be perfect for the position.
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by Cheryl Powers
Facts, while indisputable, merely describe the state of something. They point to things which are real, which exist but which don't necessarily explain why or how they got that way. And which, if viewed from another vantage point, may even seem to prove something else entirely.
Sherlock Holmes knows this well. Holmes out-sleuthed the police detectives time after time. He was especially fond of showing Detective Lestrade, who always seemed confused by the facts ...

by Cheryl Powers
How do you know for sure before you hire them that a salesperson or a sales leader can and will do what it takes to succeed? Their resume can't tell you. The headhunter doesn't want you to ask. The candidate will try to convince you in the interview and will likely be a more skillful interviewer than you are.
If you are serious about the success of your sales force and the success of your new hires, you simply can't wing it. You must know the specific sales skills, sales str...

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