By Cheryl Powers

Assembling a sales team filled with A-Players is not just an advantage; it's a necessity. For lower mid-market and mid-market business owners, the journey toward sustainable growth and profitability hinges significantly on the caliber of your sales force. But here's the catch: not all hiring processes are created equal, especially when it comes to sales. That's where a Sales-Specific Hiring Process comes into play, a game-changer that can set your business on a trajectory...

By Cheryl Powers

Imagine for a moment the enterprise value your company could reach if every sales hire turned out to be a veritable superstar, a perfect fit for the demanding rhythm of your business. Now imagine what that would mean to you personally.

What would it add to your customer happiness?

What would it do for your employee satisfaction?

How would it impact your standing against the competition?

And what would it do for your personal wealth?

Yet, here's the sobering reality: nearly...

Hiring the right salespeople is crucial to developing an effective and dynamic sales force. Developing an effective sales force is the most important job a leader has because your sales force is the vehicle through which you serve the world. No sales, no company. No company, no need for employees. Poor sales, poor company. Poor companies tend to have poor service, which also leads to no customers. You get where I'm going here.

There is an ideal candidate profile for every sales role and...