The Power of Customer Capital: Quantitative Insights for Business Value Growth
By Cheryl Powers
As discussed in Parts 1 and 2 of this series, understanding and leveraging customer capital has become a cornerstone for sustainable growth and competitive advantage. In this article, I delve into the quantitative realm and hope to shed light on theĀ important data and Key Performance Indicators (KPIs) for measuring customer capital.
Understanding Customer Capital
As an owner, customer capital is the bedrock of your company. It includes the total value your business receives...
The 10 Most Important Factors of Customer Capital in Business Valuation - Part 1
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By Cheryl Powers
At its core, customer capital is the value your business derives from its customer relationships. It's a facet of intellectual capital, transcending traditional business assets to include the intangible bonds your company fosters with its customers, members, and clients.Ā
The Role of Customer Capital in Business
Customer capital is a crucial element of your business's ecosystem, incorporating the total value derived from your company's relationships with your customers. As...
