by Cheryl Powers

Ever found yourself obsessing over Google Analytics, fretting every time there's a minor dip in your website traffic? You're not alone. We're living in an era where many businesses have become heavily reliant on Google for their lead flow. Here's why this is problematic:

Sole Reliance: Relying on a single lead source is risky. If there's an algorithm change or if your SEO falters, it could cripple your business.

Unpredictability: Algorithms are constantly changing. What works...