How Boondockers Welcome Built an Unstoppable Business Moat That Attracted a High-Value Acquisition

By Cheryl Powers

What Sets You Apart in the Market?

Here’s the truth: being “good” isn’t enough. The companies that dominate—those that attract both customers and acquisition offers—are the ones that create something their competitors can’t replicate. Think about it: what keeps customers coming back to you, instead of being lured away by the next shiny offer?

Take Apple as a classic example. Th...