By Cheryl Powers

Building a high-producing sales team is vital to scaling revenue and your company's value. Getting this right and doing it quickly hinges on your ability as an owner to navigate essential questions that shape an effective sales strategy. Let's explore 25 critical questions that, when addressed thoughtfully, pave the way for assembling a sales force capable of propelling both your business growth and company value to new heights.

But before we dive into the...

Facts, while indisputable, merely describe the state of something. They point to things which are real, which exist but which don't necessarily explain why or how they got that way. And which, if viewed from another vantage point, may even seem to prove something else entirely.

Sherlock Holmes knows this well. Holmes out-sleuthed the police detectives time after time. He was especially fond of showing Detective Lestrade, who always seemed confused by the facts of a case, the errors...