By Cheryl Powers

As discussed in Parts 1 and 2 of this series, understanding and leveraging customer capital has become a cornerstone for sustainable growth and competitive advantage. In this article, I delve into the quantitative realm and hope to shed light on the important data and Key Performance Indicators (KPIs) for measuring customer capital.

Understanding Customer Capital

As an owner, customer capital is the bedrock of your company. It includes the total value your business receives...