By Cheryl Powers
Assembling a sales team filled with A-Players is not just an advantage; it's a necessity. For lower mid-market and mid-market business owners, the journey toward sustainable growth and profitability hinges significantly on the caliber of your sales force. But here's the catch: not all hiring processes are created equal, especially when it comes to sales. That's where a Sales-Specific Hiring Process comes into play, a game-changer that can set your business on a trajectory towar...
By Cheryl Powers
Thriving in your business isn't just about seizing the big opportunities; it's intricately linked to mastering the art of operational efficiency. In addition to helping you grow revenue, I want to help you see how fine-tuning your operations can significantly elevate your company's valuation, driving growth that outpaces the competition.
Operational efficiencyĀ is the backbone of your thriving company. It's about optimizing every fac...
By Cheryl Powers
As discussed in Parts 1 and 2 of this series, understanding and leveraging customer capital has become a cornerstone for sustainable growth and competitive advantage. In this article, I delve into the quantitative realm and hope to shed light on theĀ important data and Key Performance Indicators (KPIs) for measuring customer capital.
As an owner, customer capital is the bedrock of your company. It includes the total value your business receives...
By Cheryl Powers
In Part 1 of this series, I defined customer capital as the intangible value a company gains from its customer relationships. It encompasses trust, loyalty, and the overall customer experience, which, when managed effectively, can significantly enhance your company's market valuation.
In the age of information overload, personalization is the key to capturing your customers' attention. Tailoring your products, s...
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By Cheryl Powers
At its core, customer capital is the value your business derives from its customer relationships. It's a facet of intellectual capital, transcending traditional business assets to include the intangible bonds your company fosters with its customers, members, and clients.Ā
Customer capital is a crucial element of your business's ecosystem, incorporating the total value derived from your company's relationships with your customers. As...
By Cheryl Powers
A Success Story from the Trenches: Breedlove & Associates' Journey
Imagine beginning a small payroll business from your home office, self-funding its growth, and then, two decades later, selling it for an astonishing six times the revenue. This is not a Silicon Valley fairy tale but the real success story of Stephanie Breedlove and her company, Breedlove & Associates. Starting in 1992, Breedlove grew her company by an average of 20% annually, focusing on a niche market - payro...
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