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Sales Hiring Mistakes You Can't Afford to Make

By Cheryl Powers

Assembling a sales team filled with A-Players is not just an advantage; it's a necessity. For lower mid-market and mid-market business owners, the journey toward sustainable growth and profitability hinges significantly on the caliber of your sales force. But here's the catch: not all hiring processes are created equal, especially when it comes to sales. That's where a Sales-Specific Hiring Process comes into play, a game-changer that can set your business on a trajectory towar...

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Unlocking Hidden Value: The Operational Efficiency Blueprint for Skyrocketing Your Company's Worth

By Cheryl Powers

Thriving in your business isn't just about seizing the big opportunities; it's intricately linked to mastering the art of operational efficiency. In addition to helping you grow revenue, I want to help you see how fine-tuning your operations can significantly elevate your company's valuation, driving growth that outpaces the competition.

The Critical Role of Operational Efficiency

Operational efficiencyĀ is the backbone of your thriving company. It's about optimizing every fac...

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The Power of Customer Capital: Quantitative Insights for Business Value Growth

By Cheryl Powers

As discussed in Parts 1 and 2 of this series, understanding and leveraging customer capital has become a cornerstone for sustainable growth and competitive advantage. In this article, I delve into the quantitative realm and hope to shed light on theĀ important data and Key Performance Indicators (KPIs) for measuring customer capital.

Understanding Customer Capital

As an owner, customer capital is the bedrock of your company. It includes the total value your business receives...

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Enhancing Business Value Through Customer Capital

By Cheryl Powers

In Part 1 of this series, I defined customer capital as the intangible value a company gains from its customer relationships. It encompasses trust, loyalty, and the overall customer experience, which, when managed effectively, can significantly enhance your company's market valuation.

Personalization at Scale: Crafting Unique Customer Experiences

In the age of information overload, personalization is the key to capturing your customers' attention. Tailoring your products, s...

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The 10 Most Important Factors of Customer Capital in Business Valuation - Part 1

Align Strategic | Founder Freedom
The 10 Most Important Factors of Customer Capital in Business Valuation - Part 1
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By Cheryl Powers

At its core, customer capital is the value your business derives from its customer relationships. It's a facet of intellectual capital, transcending traditional business assets to include the intangible bonds your company fosters with its customers, members, and clients.Ā 

The Role of Customer Capital in Business

Customer capital is a crucial element of your business's ecosystem, incorporating the total value derived from your company's relationships with your customers. As...

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Maximize Your Valuation: How Recurring Revenue Can Skyrocket Your Business's Worth - The Breedlove Success Blueprint for Mid-Market Entrepreneurs

By Cheryl Powers

A Success Story from the Trenches: Breedlove & Associates' Journey

Imagine beginning a small payroll business from your home office, self-funding its growth, and then, two decades later, selling it for an astonishing six times the revenue. This is not a Silicon Valley fairy tale but the real success story of Stephanie Breedlove and her company, Breedlove & Associates. Starting in 1992, Breedlove grew her company by an average of 20% annually, focusing on a niche market - payro...

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