By Cheryl Powers

In Part 1 of this series, I defined customer capital as the intangible value a company gains from its customer relationships. It encompasses trust, loyalty, and the overall customer experience, which, when managed effectively, can significantly enhance your company's market valuation.

Personalization at Scale: Crafting Unique Customer Experiences

In the age of information overload, personalization is the key to capturing your customers' attention. Tailoring your products, s...

By Cheryl Powers

As a business owner, you already know that the way customers perceive your business can greatly influence their spending decisions. But have you ever considered how a potential investor's or acquirer's first impressions impact their perceived value of your company? This is a critical factor when it comes to raising capital or selling your company, as initial perceptions can affect the equity you'll need to give up for growth and the company's value when selling.

"...SME busi...

by Cheryl Powers

Is your business in need of a financial lifeline? When your company is faced with a cash crunch, it's crucial to safeguard your equity and ensure your hard-earned ownership stake remains secure. In this article, we will explore effective strategies that can help you navigate the challenging waters of a cash-strapped business while protecting your equity from potential risks and pitfalls.

In a nutshell, the key to protecting your equity when your business is in dire need of cas...