They Finally Have The Business They Deserve
By Cheryl Powers
Daphne and Tom started their business to serve customers, create financial freedom, and give back to the community they loved.
What they never imagined is 10 years after launching their company, Daphne would still be responsible for revenue and would be her company's top salesperson, while Tom played sales manager to a team of culturally perfect but ineffective salespeople.
Despite hiring dozens of salespeople over the years, none...
Stop Falling for Charming Personalities
by Cheryl Powers
"Nothing happens until somebody sells something."
That makes getting sales recruitment right one of the single most important things a company must do to grow. And it's not easy - for many reasons. Not the least of which is that even a terrible salesperson is probably better at controlling the interview than you are. They've done it more and they will focus all of their energy on telling you all the things that make you want to believe that they'd be perfect for the...
7 Things About Sales Recruitment Most CEOs Don't Know
by Cheryl Powers
Sales hiring.
How hard can it be?
We just need them to sell, right?
Yet, recruiting high performing salespeople and sales leaders is one of the most difficult tasks a CEO will ever have to get right -- and keep right to stay successful.
There is much more to it than posting the ad, sifting through resumes, and hoping you picked the right one. The vast majority of ads are poorly worded, focus more on the company than on the role, and fail to attract qualified candidates.
...
