10 Secrets to Crafting the Ultimate Customer Journey Map for Skyrocketing Sales and Increased Company Value
By Cheryl Powers
Creating a customer journey map for sales is an essential strategy for understanding your prospects and customers, as well as their needs, experiences, and pain points at various stages of the buying process. Your customer journey map will help you craft a more effective sales process and build a robust sales pipeline.
Here are the top 10 tips for building an effective customer journey map for sales:
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Define Your Buyer Personas: Start by identifying and...
Maximize Your Valuation: How Recurring Revenue Can Skyrocket Your Business's Worth - The Breedlove Success Blueprint for Mid-Market Entrepreneurs
By Cheryl Powers
A Success Story from the Trenches: Breedlove & Associates' Journey
Imagine beginning a small payroll business from your home office, self-funding its growth, and then, two decades later, selling it for an astonishing six times the revenue. This is not a Silicon Valley fairy tale but the real success story of Stephanie Breedlove and her company, Breedlove & Associates. Starting in 1992, Breedlove grew her company by an average of 20% annually, focusing on a niche...
3 Game-Changing Reasons To Offer A Subscription
3 Game-Changing Reasons To Offer A Subscription
by Cheryl Powers
There are as many reasons to offer a subscription service to your customers as there are subscription models. And if we've learned anything from companies like Amazon, Netflix, Dropbox, Salesforce, and others it's that customers value having what they want when they want it.
The days of renting a movie at your local Blockbuster store were replaced by the ATM-like Redbox movie rental, which has now been replaced by choosing...
