By Cheryl Powers

Creating a customer journey map for sales is an essential strategy for understanding your prospects and customers, as well as their needs, experiences, and pain points at various stages of the buying process. Your customer journey map will help you craft a more effective sales process and build a robust sales pipeline.

Here are the top 10 tips for building an effective customer journey map for sales:

1. Define Your Buyer Personas: Start by identifying and...

By Cheryl Powers

Assembling a sales team filled with A-Players is not just an advantage; it's a necessity. For lower mid-market and mid-market business owners, the journey toward sustainable growth and profitability hinges significantly on the caliber of your sales force. But here's the catch: not all hiring processes are created equal, especially when it comes to sales. That's where a Sales-Specific Hiring Process comes into play, a game-changer that can set your business on a trajectory...

3 Game-Changing Reasons To Offer A Subscription

by Cheryl Powers

There are as many reasons to offer a subscription service to your customers as there are subscription models. And if we've learned anything from companies like Amazon, Netflix, Dropbox, Salesforce, and others it's that customers value having what they want when they want it.

The days of renting a movie at your local Blockbuster store were replaced by the ATM-like Redbox movie rental, which has now been replaced by choosing...

by Cheryl Powers

"Nothing happens until somebody sells something."

That makes getting sales recruitment right one of the single most important things a company must do to grow. And it's not easy - for many reasons. Not the least of which is that even a terrible salesperson is probably better at controlling the interview than you are. They've done it more and they will focus all of their energy on telling you all the things that make you want to believe that they'd be perfect for the...