By Cheryl Powers

Creating a customer journey map for sales is an essential strategy for understanding your prospects and customers, as well as their needs, experiences, and pain points at various stages of the buying process. Your customer journey map will help you craft a more effective sales process and build a robust sales pipeline.

Here are the top 10 tips for building an effective customer journey map for sales:

1. Define Your Buyer Personas: Start by identifying and understanding you

   ...

By Cheryl Powers

Imagine your mid-market business, once a mere contender in your competitive industry, evolving into a dominant force with unparalleled market value. Your remarkable ascent won't be by sheer luck or a one-time market anomaly. Instead, the deliberate and strategic enhancement of customer capital will have propelled your transformation. Such a scenario is not a rarity; it demonstrates how astutely managed customer capital can drive substantial business growth, increased valuation,...

By Cheryl Powers

Ever found yourself wishing, “If only I had a team full of [Best Employee's Name]s?” 

I’ve been there, and I totally get you.

Imagine this: A company where everyone is as knowledgeable, skilled, and efficient as your star employee. 

Sounds like a dream?

But what if I told you it's achievable? Even kind of simple?

I'm thrilled to invite you to a masterclass that I believe could revolutionize the way you look at building and managing teams: "How to Ethically Clone Your Bes...