iVenture SEO Marketing
OVERVIEW OF SEO CAMPAIGN
The purpose of this SEO campaign is to dramatically increase the amount of targeted traffic to your website through higher rankings in major search engines like Google. We will do this by 1) properly optimizing your website and 2) building the authority of your website in the eyes of major search engines. 

Our SEO campaign will consist of the four following phases:
- Site Review
- Site Strategy
- Site Optimization
- Monthly Site Optimization
The goals of this SEO campaign:
- Increase conversions, leads, and sales
- Increase targeted traffic
- Higher rankings in search engines
SITE REVIEW
The first step of this project will be a thorough review of your entire website. We want to know and understand every detail of your website so we can leverage all of your strengths and improve all of your weaknesses. Our team will also review your company, competitors, and customers; as well as identify all strategies and challenges for this SEO campaign. 

Tasks:
Kickoff – 1-2 days
- Thorough review of company, competitors, customers; define all goals
- Complete website audit and individual web page audits
- Competitor website audit and web page audits (high ranking sites only)
- Keyword research, analysis, and selection
- Google analytics review
- Review social media channels
- Identify baseline metrics

SITE STRATEGY
During this phase of the project we will develop an in-depth content, optimization, and conversion strategy to achieve all goals that were listed in the OVERVIEW. Once complete, we will deliver an in-depth strategy brief that will be the “playbook” of this SEO campaign.

Tasks:
- Multiple brainstorming sessions
- Develop baseline report
- Develop optimization strategy
- Develop website authority strategy
- Set goals (traffic, primary conversions, secondary conversions)
- Identify all key phrases and targeted landing pages
- Identify key metrics of success (user flow, analytic goal setting, etc)
Deliverables:
Strategy Brief review with client
Assumptions:
Strategy Brief review within 14 days
SITE OPTIMIZATION
The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the strategy brief. More importantly, we will make sure there is a relevant and properly optimized landing page on your website for each targeted key phrase outlined in the strategy brief. 

Tasks:
- Review of approved strategy brief
- Execution of strategy brief
- Internal reviews and quality assurance
- Setup and install Google Analytics and other tools
- Client review
Deliverables: Completed during Month 1
- Checklist of all completed items
- Additional work recommended but outside of scope
Assumptions:
Timeline (completed during Month 1)
Client must notify Align Strategic, LLC of any changes to site during and after Site Optimization completes
Client must provide Align Strategic, LLC with all logins and access
MONTHLY SITE OPTIMIZATION
Now that your website is properly optimized we must continuously work to grow and improve the authority of your site. The purpose of Monthly Site Optimization is to increase your site’s authority in the eyes of major search engines. A properly optimized website with high authority will start to rank higher in search engines. However, our goal is more than higher rankings. We want you ranked on page #1 of Google for your targeted keywords and phrases.

Tasks:
- Continued execution of strategy brief
- Creative and strategic content creation (video, blogging, guest blogging, downloads, infographics, tools, etc)
- Optimize creative and strategic content (whether on or offsite)
- Link creation and execution
- Strategic adjustments and pivots
- Reviewing content calendar
- Link earning to above creative and strategic content
- AB Testing
- Qualitative and quantitative analysis
Deliverables:
Weekly and/or monthly custom reporting and recommendations
Client review meetings
Assumptions:
Timeline - 6 months
$3,000.00 / per month
TERMS OF AGREEMENT
PARTIES & PURPOSE
This Agreement is made between Client and Align Strategic, LLC. Client agrees to retain Align Strategic, LLC for 12 months of SEO services as described in this entire document hereto and made a part of this Terms of Agreement.
PRICING & FEES
The total price is $18,000.00 (“Price”) to be paid in six (6) installments beginning at execution of this agreement and every 30 days until the first day of the final month of this 6-month contract.
Client agrees to pay all additional hours of work, approved by Client, at our standard hourly rate of $150 per hour. Client also acknowledges that Align Strategic may recommend 3rd party software or services, to be paid by Client upon Client’s approval.
SEARCH ENGINE POLICIES
Client acknowledges that Align Strategic, LLC has no control over the change to search engine policies or algorithm changes. At any time, Client’s website may lose rankings or be excluded from any search engine at the sole discretion of the search engine.

This agreement shall be governed by and construed in accordance with the laws of the State of Florida.
CONTRACT RENEWAL
Client agrees that this contract will be in effect for the agreed upon duration, and from month-to-month immediately following the completion of this agreement.
By purchasing this offer you agree to the terms set forth above.