Recruiting - sourcing, attracting, hiring, and developing - new employees is a tough job. And recruiting salespeople and sales leaders is one of the most difficult jobs a CEO will undertake.
Determining whether a candidate has the skills to sell or to lead a sales organization is important but it's really only part of the equation. Even more important is whether they can and will sell for you โ under your competitive conditions, at your price point, within your ideal sell cycle, to your ideal customers, in your marketplace, to the industries you serve.
Skills are critical but it's aligning those skills to your selling situation that creates breakthrough performance.
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