By Cheryl Powers

Building a high-producing sales team is vital to scaling revenue and your company's value. Getting this right and doing it quickly hinges on your ability as an owner to navigate essential questions that shape an effective sales strategy. Let's explore 25 critical questions that, when addressed thoughtfully, pave the way for assembling a sales force capable of propelling both your business growth and company value to new heights.

But before we dive into the...

by Cheryl Powers

Everything has changed except the way your salespeople sell, and that's a big problem.

Listen, I love salespeople. I love sales leaders. I love the profession of sales. So don't take this the wrong way because this is coming from a place of real caring.

Your salespeople are missing a golden opportunity.

Salespeople should be doing everything they can to connect with prospects and customers, build trust, forge relationships, and stand out as a valuable and valued trusted...

by Cheryl Powers

"Nothing happens until somebody sells something."

That makes getting sales recruitment right one of the single most important things a company must do to grow. And it's not easy - for many reasons. Not the least of which is that even a terrible salesperson is probably better at controlling the interview than you are. They've done it more and they will focus all of their energy on telling you all the things that make you want to believe that they'd be perfect for the...