By Cheryl Powers

Creating a customer journey map for sales is an essential strategy for understanding your prospects and customers, as well as their needs, experiences, and pain points at various stages of the buying process. Your customer journey map will help you craft a more effective sales process and build a robust sales pipeline.

Here are the top 10 tips for building an effective customer journey map for sales:

1. Define Your Buyer Personas: Start by identifying and...

3 Game-Changing Reasons To Offer A Subscription

by Cheryl Powers

There are as many reasons to offer a subscription service to your customers as there are subscription models. And if we've learned anything from companies like Amazon, Netflix, Dropbox, Salesforce, and others it's that customers value having what they want when they want it.

The days of renting a movie at your local Blockbuster store were replaced by the ATM-like Redbox movie rental, which has now been replaced by choosing...

Facts, while indisputable, merely describe the state of something. They point to things which are real, which exist but which don't necessarily explain why or how they got that way. And which, if viewed from another vantage point, may even seem to prove something else entirely.

Sherlock Holmes knows this well. Holmes out-sleuthed the police detectives time after time. He was especially fond of showing Detective Lestrade, who always seemed confused by the facts of a case, the errors...