By Cheryl Powers

Creating a customer journey map for sales is an essential strategy for understanding your prospects and customers, as well as their needs, experiences, and pain points at various stages of the buying process. Your customer journey map will help you craft a more effective sales process and build a robust sales pipeline.

Here are the top 10 tips for building an effective customer journey map for sales:

1. Define Your Buyer Personas: Start by identifying and...

By Cheryl Powers

Assembling a sales team filled with A-Players is not just an advantage; it's a necessity. For lower mid-market and mid-market business owners, the journey toward sustainable growth and profitability hinges significantly on the caliber of your sales force. But here's the catch: not all hiring processes are created equal, especially when it comes to sales. That's where a Sales-Specific Hiring Process comes into play, a game-changer that can set your business on a trajectory...

By Cheryl Powers

In Part 1 of this series, I defined customer capital as the intangible value a company gains from its customer relationships. It encompasses trust, loyalty, and the overall customer experience, which, when managed effectively, can significantly enhance your company's market valuation.

Personalization at Scale: Crafting Unique Customer Experiences

In the age of information overload, personalization is the key to capturing your customers' attention. Tailoring your products,...

 By Cheryl Powers

If you’re like many of our business owner clients, your company is not just a source of income; it's your largest and most significant asset. Often, the value of your business comprises the lion's share of your personal net worth. 

Personal net worth represents the difference between an individual's assets and liabilities. For business owners, the equity value of their business often makes up a significant portion of these assets. However, it's not uncommon...

By Cheryl Powers

As a business owner, you already know that the way customers perceive your business can greatly influence their spending decisions. But have you ever considered how a potential investor's or acquirer's first impressions impact their perceived value of your company? This is a critical factor when it comes to raising capital or selling your company, as initial perceptions can affect the equity you'll need to give up for growth and the company's value when selling.

"...SME...

by Cheryl Powers

Is your business in need of a financial lifeline? When your company is faced with a cash crunch, it's crucial to safeguard your equity and ensure your hard-earned ownership stake remains secure. In this article, we will explore effective strategies that can help you navigate the challenging waters of a cash-strapped business while protecting your equity from potential risks and pitfalls.

In a nutshell, the key to protecting your equity when your business is in dire need of...

3 Game-Changing Reasons To Offer A Subscription

by Cheryl Powers

There are as many reasons to offer a subscription service to your customers as there are subscription models. And if we've learned anything from companies like Amazon, Netflix, Dropbox, Salesforce, and others it's that customers value having what they want when they want it.

The days of renting a movie at your local Blockbuster store were replaced by the ATM-like Redbox movie rental, which has now been replaced by choosing...