by Cheryl Powers

This year our company's theme is Game Changers. We started the year by asking ourselves how we can help our clients in the most game-changing and innovative ways?

One of my favorite questions to answer for a CEO client is:

What are the three or four initiatives that, if executed in the next 90 days, would have the biggest impact on revenue performance over the next 12-18 months? Then we reveal the impact number -- the opportunity in dollars for executing on those initiatives ...