By Cheryl Powers
As discussed in Parts 1 and 2 of this series, understanding and leveraging customer capital has become a cornerstone for sustainable growth and competitive advantage. In this article, I delve into the quantitative realm and hope to shed light on the important data and Key Performance Indicators (KPIs) for measuring customer capital.
As an owner, customer capital is the bedrock of your company. It includes the total value your business...
By Cheryl Powers
In Part 1 of this series, I defined customer capital as the intangible value a company gains from its customer relationships. It encompasses trust, loyalty, and the overall customer experience, which, when managed effectively, can significantly enhance your company's market valuation.
In the age of information overload, personalization is the key to capturing your customers' attention. Tailoring your products,...
By Cheryl Powers
Imagine your mid-market business, once a mere contender in your competitive industry, evolving into a dominant force with unparalleled market value. Your remarkable ascent won't be by sheer luck or a one-time market anomaly. Instead, the deliberate and strategic enhancement of customer capital will have propelled your transformation. Such a scenario is not a rarity; it demonstrates how astutely managed customer capital can drive substantial business growth, increased...
By Cheryl Powers
As Thanksgiving approaches, it's a time for reflection and gratitude, not just in our personal lives but in our businesses, too. This season offers a unique opportunity for business owners and founders to cultivate a thriving environment that adds value to their leadership, employees, and customers. Here's how you can harvest success this Thanksgiving and create a business that’s valuable on all fronts.
An engaged workforce is the...
3 Game-Changing Reasons To Offer A Subscription
by Cheryl Powers
There are as many reasons to offer a subscription service to your customers as there are subscription models. And if we've learned anything from companies like Amazon, Netflix, Dropbox, Salesforce, and others it's that customers value having what they want when they want it.
The days of renting a movie at your local Blockbuster store were replaced by the ATM-like Redbox movie rental, which has now been replaced by choosing...
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